Intellectual
Property
Policy

This Intellectual Property Policy explains how rights in the work created by Draftlure Studio are owned and transferred, how materials supplied by clients and third parties are treated, and how the studio may reference completed work. It forms part of our Terms of Service and applies to every engagement.

1. Definitions

In this policy, "deliverables" means the final design outputs agreed in a proposal and provided to you; "working files" means drafts, exploratory concepts, and intermediate materials produced along the way; "studio materials" means our methods, techniques, frameworks, and any pre-existing tools or know-how we use; "client materials" means content, brand assets, and information you supply; and "third-party assets" means fonts, imagery, and other resources owned by parties other than you or the studio.

2. Ownership during a project

Until ownership transfers as described below, all concepts, drafts, deliverables, and working files created by the studio remain the exclusive property of Draftlure Studio. You may review them for the purpose of providing feedback, but you may not use, reproduce, publish, or implement them outside the project while ownership remains with the studio.

3. Transfer of ownership on full payment

Upon receipt of payment in full for an engagement, the studio assigns to you the ownership rights in the final deliverables produced specifically for that engagement, to the extent they are capable of assignment. This transfer is conditional on full payment; until it occurs, no ownership of the deliverables passes to you.

4. What the studio retains

The transfer of final deliverables does not include working files, source explorations, or rejected concepts, which remain the property of the studio. The studio also retains all rights in its own methods, techniques, design systems, and any pre-existing materials or know-how, together with any general skills and experience developed through the work. Nothing in an engagement transfers these underlying studio materials to you.

5. Client materials

Materials you supply to us remain your property or that of their respective owners. By providing them, you grant the studio a limited licence to use them solely for the purpose of delivering the engagement. You confirm that you hold the rights necessary to provide these materials and to permit their use in the work.

6. Third-party assets and licensing

Designs may incorporate or reference third-party assets such as typefaces or imagery that are subject to their owners' licence terms. The studio does not own these assets and cannot transfer rights in them. Unless expressly agreed in writing, you are responsible for obtaining and maintaining the licences required to use any third-party assets in the implementation and operation of your project.

7. Studio portfolio and promotion

Unless we agree otherwise in writing, the studio retains the right to display completed, non-confidential work — including visual compositions and design systems we have produced — as part of our portfolio, case studies, and promotional materials, and to describe our role in the project. This right survives the transfer of ownership in the deliverables.

8. Confidential projects

If your project is sensitive and you would prefer that it not appear in our portfolio, please let us know in writing before or during the engagement. We are happy to agree reasonable confidentiality arrangements that limit or delay any public reference to the work.

9. Trademarks and brand identifiers

Any trademarks, logos, or brand identifiers you provide remain yours, and any we create for you transfer to you on the same conditions as other deliverables. The name, wordmark, and visual identity of Draftlure Studio remain the property of the studio, and nothing in an engagement grants you the right to use them except to credit our work where agreed.

10. No transfer of third-party rights

The studio can transfer only those rights it actually holds. We make no assignment of, and assume no responsibility for, rights in third-party assets, platform features, or templates that are governed by separate terms.

11. Feedback and suggestions

If you provide feedback, ideas, or suggestions about our services or processes, you agree that we may use them to improve our practice without obligation or restriction, and without those contributions affecting ownership of any deliverables.

12. Reporting infringement

The studio respects the intellectual property rights of others and expects the same of those who engage with our work and website. If you believe that material associated with the studio infringes your rights, please contact us using the details below with enough information to identify the material and your claim, and we will review the matter promptly.

13. Credit and attribution

We take pride in our craft and appreciate, but do not require, a design credit where appropriate. Any agreed credit arrangements will be confirmed in the proposal or in writing.

14. Changes to this policy

We may update this Intellectual Property Policy from time to time. The current version is always the one published on this page, identified by the date above. The version in effect when your engagement is confirmed governs that engagement.